Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle division of Rose Merc Ltd. India, is proud to announce the launch of Eternal Runway—the premier edition of a high-profile fashion event under the Emirates Luxury Show banner. The inaugural showcase will take place on 4th July 2025 at Marriott Al Jaddaf, Dubai.
As a flagship offering from the Events Division of Emirates Holding Group, the Emirates Luxury Show has become a benchmark for exclusive, high-end lifestyle experiences in the UAE. With the introduction of Eternal Runway, the group continues to elevate Dubai’s reputation as a global fashion powerhouse.
Cultural Crossover Through Fashion
Conceptualized by MOVe, Eternal Runway is designed to foster creative exchange between the Indian fashion industry and the Middle East’s luxury scene. The showcase will feature an eclectic lineup of international celebrity designers and emerging Indian labels, all presenting their collections before a distinguished audience of fashion buyers, media, influencers, and industry professionals from the GCC and beyond.
Leading Talent and Global Design Voices
The show will be directed and curated by some of the industry’s finest:
Emirates Holding Group serves as the official host and curator of the event.
Acclaimed show director Shakir Shaikh will oversee the entire runway production.
The designer lineup includes celebrity stylist and designer Ken Ferns, who will debut a bespoke collection for the Gulf audience. Joining him are Shavan Kumar and Sam from Mirror of Magazine, who will present a cutting-edge denim line, making its first appearance in Dubai.
A celebrated lineup of showstoppers will walk for the designers, including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Talks with additional high-profile designers and international influencers are currently underway.
Taking the Runway Global
Following its Dubai premiere, Eternal Runway will expand as a traveling showcase across the Middle East and Europe:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Investing in the Future of Fashion
To support emerging talent and promote professional standards, Emirates Holding and MOVe are also launching a Model Training & Grooming Academy in Dubai. This academy will offer aspiring models and creatives the tools and mentorship needed to succeed on a global stage.
Words from the Founders
Hanif Shaikh, Founder & Chairman of Emirates Holding Group, shared:
“Eternal Runway is more than a show—it’s a celebration of global creativity and a platform for meaningful fashion exchange. It represents Dubai’s rising influence in the international fashion arena.”
Sudhir Padiyar, Founder of MOVe, added:
“This is a moment we’ve worked towards for years. With strong support from Rose Merc Ltd. and Emirates Holding Group, we’re excited to provide Indian designers with a powerful international platform. The early response has been amazing.”
Vaishali Parkar Kumar, Executive Director of Rose Merc Ltd., commented:
“This collaboration reflects our mission to create refined, timeless platforms that connect style with cultural identity. Eternal Runway will be a landmark in fashion diplomacy.”
About Emirates Holding Group
A UAE-based luxury and lifestyle company under the Rose Merc Ltd Group, Emirates Holding Group is known for launching impactful initiatives in real estate, fashion, and culture. The Emirates Luxury Show is its marquee fashion IP, bringing together global design with regional sophistication.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
As the fashion arm of Rose Merc Ltd., MOVe is focused on developing fashion-led IPs, curating designer showcases, and promoting South Asian talent through global collaborations.
Also Unveiling: Emirates Real Estate Awards 2025 – Recognizing Innovation from India to the Emirates
In a parallel celebration, the Emirates Real Estate Awards 2025 will also take place on 4th July at Marriott Al Jaddaf. Organized by Emirates Holding and Rose Merc Ltd., and supported by Global Shadow, Property Coverage, and Khaleej Times, the awards will spotlight visionary developers, forward-thinking projects, and industry leaders from India and the UAE.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
A special celebrity fashion show segment will enhance the evening, merging design and luxury real estate in a spectacular display.
Award Categories Include:
- Developer of the Year
- Best Residential or Commercial Project
- Sustainability Award
- Real Estate Innovator of the Year
- Women in Real Estate Leadership
…and more
Join the Celebration: Nominate | Partner | Be Honored
Official Press Launch & Auditions – Held 25th May 2025 at The Agenda, Media City
The press conference and model auditions for Eternal Runway and the Emirates Real Estate Awards took place at The Agenda, Media City. Curated by Sherif Thomas and Fashion Factor, with support from Elena Postachi, the event attracted attention from leading media outlets, fashion professionals, and aspiring talent.
H.H. Sheikha Aisha bint Saud Al Qasimi attended as the guest of honor, applauding the visionary efforts behind both events. She will serve as an esteemed chief guest during the main celebration on 4th July 2025 at Marriott Al Jaddaf, Dubai.
